There's something about Sammi. Heavenly Queen, Sammi Cheng, is a familiar name to many. But there's more to 'Sammi' than meets the eye...
Courtesy of Eastscope, April 2001

Sexy
Think Sammi and you'll think,"hot bods in skimpy outfits." But it takes real  confidence and a larger-than-life persona to carry that off onstage. Whether she's dressed in a regal evening gown, her trademark floral hat or butterfly brassiere, her fans can't get enough. "I love trying on new images - it gives me such a deep sense of accomplishment when it is well received." Perhaps that accounts for some of her more unusual looks, like the Swoosh eyebrow (reminiscent of Nike's logo) that raised more than a few, er, brows.

Amour
While she gets all excited talking about her different looks, Sammi is more reserved when it comes to boyfriend actor/singer Andy Hui. "I have no confidence in love relationships - there are simply too many factors that could change one's relationship easily and it's scary." says the love pessimist.

Music
Her recent performance in "Needing You" may have impressed film critics, but Sammi feels that her biggest achievement to date is her music. Although her last few albums hadn't done well - leading to predictions that she had been ousted by Kelly Chen - she's proven critics wrong with her latest Cantonese album, "Love Is... " The album's modern mix of rap, Euro and Korean dance beats have breathed new life to the usual Canto-pop tunes and shot her back to the top. "Every artiste has his or her own music style, and tastes in music change rapidly. I will try to blend in the latest music fad to bring a new feel to my music."

Movies
Although Sammi's priority is her music career, there's no hiding her acting talent. She received a Best New Actress nomination at the 12th Hong Kong Film Awards in 1993, for her debut performance in "Best Of The Best". Since then, she's made only seven more movies, averaging one movie a year. Amongst them, she's had hits like "Feel 100%" and "Needing You" and misses such as "Wu Yan".

Insight
After 13 years in showbiz, Sammi has definitely grown up. She now knows that she doesn't need awards to make her happy. "I've started to realized that one should enjoy the process of doing something, and not worry about the end result, because the result is momentary and will pass very quickly. The process is more important."